Outcome goals

End product/result I’m working toward, controlled by external factors (ie. audience)

1. 100% of learners who complete the course say they are confident they can apply what they learned
2. 100 people enrol in the course within 6 months after launch

Performance goals

Performance standards I want to achieve, controlled by me

1. Design an online course using various researched-backed learning strategies
2. Develop a minimal viable product (MVP) of the course within 4-6 weeks

Process goals

Behaviours/strategies that support outcome and performance, controlled by me

1. Validate the course’s demand and knowledge/skills gap before developing it
2. Participate in online communities where my target learners gather
3. Create and share content that is related (or prerequisite) to the course